OUR
HERITAGE

Celebrating British luxury brands

A statue of the maverick Beau Brummel – the world’s first dandy and a trailblazer of British men’s fashion – stands proudly at our Jermyn Street entrance. Fittingly, Piccadilly Arcade continues to celebrate the best of British tailored clothing, luxury jewelllery, and designer brands to this day.

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  1. The storefront of the shirtmaker, Budd. One of the first businesses 
to open in the arcade in 1910.
  2. Statue of the trailblazing Beau Brummell, sculpted by Irena Sedlecka.
  3. Architect George Thrale Jell, known for designing Oxford Street stores, was hired for the project in 1909.

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  1. The storefront of the shirtmaker, Budd. One of the first businesses
to open in the arcade in 1910.
  2. Statue of the trailblazing Beau Brummell, sculpted by Irena Sedlecka.
  3. Architect George Thrale Jell, known for designing Oxford Street stores, was hired for the project in 1909.

An enduring history of elegance

Reflecting Edwardian tastes for classical details and artisanal craftsmanship, Piccadilly Arcade first opened its ornate doors in 1909. Now a Grade II listed building, its historic marble floors and polished storefronts echo the craft and character of the purveyors within.

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  1. The arcade was bombed in 1941 during WWII and only fully restored in 1957, meaning much of the fabric you see today combines original architecture, post-war repair work and modern restoration.
  2. The arcade’s design reflects the late-Victorian and Edwardian fascination with refined urban retail environments.
  3. Piccadilly’s facades are crafted from Portland Stone, an elegant material which has become synonymous with St James’s and Mayfair.